Hello! my name is Bishr Malahfji,
a digital marketer and content creator 👋

Digital Media Manager

- Communication & Digital Content Management:
• Developed, scheduled, and executed diverse social media content, including video, across platforms such as Instagram, Facebook, Twitter, and LinkedIn.
• Plan and execute videography and photography projects.
• Contributed to the design of marketing and branding deliverables using InDesign, Illustrator, and Photoshop.
• Prepared news and corresponding imagery for the website, newsletters, and social media distribution.
• Assisted with writing, including press releases, web content, and marketing communications.
• Proofread marketing and communications material.
• Conducted research assignments and assisted in developing department reports.
• Played a key role in building PowerPoint presentations.

- Award-Winning Website Development and Maintenance:
• Successfully planned and executed the development of an award-winning new website in-house.
• Significantly reduced monthly website running costs by 95% through efficient in-house operations.
• Ensured continuous content addition and updated landing pages, online forms, and applications for optimal website functionality.
• Managed server updates and maintenance, ensuring optimal website performance.
• Conducted regular monthly backups to ensure data security and integrity.
• Ensured ongoing optimization of the website for smooth performance while meeting cost-effective solutions.

- IT and Cloud Management:
• Executed a cloud project, migrating Chamber files to a SharePoint cloud server, ensuring a seamless transition to cloud-based storage.
• Oversaw maintenance, updates, and security of Chamber devices, both in-person and remotely.
• Managed storage solutions, including on-server and cloud-based storage, ensuring efficient data storage and access.
• Managed the IT budget, allocating resources for hardware, software, and IT-related expenses.

- Project Coordination and Reporting:
• Assisted in outreach efforts to obtain project deliverables.
• Supported editorial and project tracking, including archiving.
• Assisted with asset management.
• Monitored and provided reports on website traffic and social media reach.

Communications Consultant

- Digital Marketing:
• Manage digital advertising & all auction-based placements (including YouTube, Google Adwords, Facebook Business Manager)
• Setup and ongoing optimization and management campaigns.
• Ensure implementation and production of digital strategy are fully set up and managed throughout the campaign flight.
• Develop strategies such as Implementing paid search, PPC, and SEO strategies/campaigns to drive online traffic to the client’s website.
• Track and manage budget spending for each campaign.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
• Stay current to monitor market trends, and culture and research consumer markets and competitors’ activities
• Lead client’s influencer marketing strategy and work directly with influencers on contracts and agreements, and create marketable content.

- Digital Design & Content Creation:
• Create brand-building graphics & video assets for social media, including Instagram, Facebook, Youtube, LinkedIn, and TikTok.
• Assist the client in editing visual marketing materials (film/photographs/ etc) according to their needs.
• Execute post-production video, including creative editing, color correction, sound mixing, and voice over recording under the direction of the marketing team.
• Measurably grow client’s social following and engagement metrics across all social media platforms.

- Social Media & Community Management:
• Manage all content and posting on social media channels, including Facebook, Instagram, LinkedIn, and YouTube.
• Facilitate online conversations with customers and respond to queries.
• Research audience preferences and discover current trends.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
• Respond to queries and engage with the audience on social media channels.

Digital Marketing Manager

Tamtooms Baby Shop · Freelance

• Create brand’s visual identity (Logo, colors, fonts .. etc)
• Oversee social media account performance.
• Implementing email marketing campaigns.
• Develop eCommerce website for the brand
• Developing content for digital marketing campaigns across social channels, video advertising, search advertising, etc.
• Respond to queries and engage with audience on social media channels.
• Create brand-building graphics & video assets for social media.
• Manage paid campaigns, budget, campaign buildouts and reporting.

Digital Marketing Manager

Mirage Hotels Group · Part-time

• Build and execute social media strategy through competitive research, benchmarking, messaging the audience.
• Develop group’s website & e-mail system.
• Design and manage all content and posting on social media channels, including Facebook & Instagram.
• Respond to queries and engage with audience on social media channels.
• Create brand-building graphics & video assets for social media.

Digital Marketing Manager

Bin Haian Group · Part-time

• Plan and create budget strategies to initiate new advertising plans and monitor ongoing marketing activities.
• Support marketing projects cross-functionally, and ensure the campaign is delivered successfully and meets the KPIs.
• Oversee social media accounts’ layout.
• Create brand-building graphics & video assets for social media
• Manage all content and posting on social media channels, including Facebook, Instagram, and LinkedIn for all brand pages.
• Engage with audience and respond to queries.

Digital Marketing Manager

Falco Motorworks - Part-time

• Create brand’s visual identity (Logo, colors, fonts .. etc)
• Build and maintain brand’s website.
• Plan and execute brand awareness campaigns on social media channel, and ensure the campaign is delivered successfully and meets the KPIs.
• Create social media account’s.
• Design and manage all content and posting on social media channels, including Facebook & Instagram.
• Respond to queries and engage with audience on social media channels.
• Create brand-building graphics & video assets for social media.

Founder

98 Super - Automotive e-Magazine & YouTube Channel · Self-employed

Producing videos, pictures, graphic designs, covering events. All related to the automotive industry.
Available on www, youtube.com/98super

Automotive Editor

Gulf News - Wheels Magazine · Freelance

• Writing articles all about the automotive industry, test drives, and news.
• Translating the main stories, events, and news from the main Wheels Magazine (English) to the Arabic version.

Content done:
1. Mercedes-Benz SLC & SL63 AMG Convertible (News)
2. Jaguar XJ Autobiography (Review)
3. Lamborghini Huracan Spyder (Test Drive)
4. Ford Focus RS (Review)
5. Mini Cooper S Convertible (Test Drive)
6. Bugatti Chiron (Story)
… and 12 more articles, all available upon request.

Editor

Saudi Shift - Automotive e-Magazin · Freelance

• Writing news, articles, covering events, and reviewing cars based on test drives.
• Translating news from sources in English to Arabic.
• Over 665 published articles, including 42 reviews.
All available online (www.saudishift.com)

Website Editor

University of Sharjah · Part-time

Market Researcher

IPSOS · Part-time

Market Researcher

EMT Engineering Sales, Inc. · Part-time